Pascal van Loenhout is an internationally acclaimed hairstylist with over three decades of experience in hair cutting and education.
As Creative Director of the boutique hair salon PVL Antwerp, Pascal travels the globe showcasing his signature approach to curated haircuts—where precision, attitude, and individuality meet.
His career took off in the mid-1990s after being selected as Art Director for the Toni & Guy Mayfair Salon in London. He quickly rose through the ranks to become an International Art Director within the Toni & Guy Art Team at the London flagship academy. During this time, Pascal built a global reputation through education, hosting masterclasses, seminars, and shows worldwide.
After a decade at the forefront of British hairdressing, working alongside some of the industry’s most influential names, he founded PVL Antwerp in 2007.
His credibility reached new heights when he was appointed Global Design Director for Cutting at KEVIN.MURPHY. In this role, Pascal designs educational collections, creating haircuts that demonstrate the harmony between technique, vision, feeling, and taste.
His work is deeply influenced by street culture and elevated through an editorial lens, resulting in timeless yet iconic style statements. A true nonconformist artist, Pascal has published a series of coffee-table art books that capture his subculture-inspired attitude through the craft of old-school print.
Pascal’s cutting philosophy strips haircuts back to their bare bones. His sectioning patterns emphasize strong technical foundations, intentionally contrasted with effortless imperfection to define the final look and feel.
Driven by a profound passion for education, Pascal’s ambition is to elevate the quality of haircutting across the industry while redefining how professionals meet the expectations of the modern salon consumer.